Everlast Colombia
Inversión
$1,507.38
-24.6% vs PYRevenue Atribuido
$4,342.32
-78.1% vs PYROAS
2.88x
-70.9% vs PYCPA
$19.58
+340.0% vs PYCTR
1.91%
+11.7% vs PYImpresiones
547.2K
-44.2% vs PYClics
10.5K
-37.7% vs PYCompras
77
-82.9% vs PYInversión PY
$1,999.83
Revenue Atribuido PY
$19.79K
ROAS PY
9.90x
CPA PY
$4.45
CTR PY
1.71%
Impresiones PY
980.9K
Clics PY
16.8K
Compras PY
449
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $759.62 | $2,795.12 | 3.68x | $15.50 | 49 | 2% | $3.04 | $0.15 | 170.2K | 249.5K | 4992 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $405.00 | $1,370.11 | 3.38x | $15.58 | 26 | 1.99% | $3.34 | $0.17 | 80.7K | 121.1K | 2405 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,022.76 | 3.20x | $16.00 | 20 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | FITNESS MASC FOTOS | $16.50 | $110.93 | 6.72x | $8.25 | 2 | 2.15% | $4.08 | $0.19 | 3081 | 4040 | 87 |
| └ | FITNESS MASC VIDEOS | $8.71 | $9.41 | 1.08x | $8.71 | 1 | 1.69% | $4.75 | $0.28 | 1387 | 1833 | 31 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $354.62 | $1,425.01 | 4.02x | $15.42 | 23 | 2.01% | $2.76 | $0.14 | 89.4K | 128.4K | 2587 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| └ | FITNESS FEM VIDEOS | $8.07 | $123.81 | 15.34x | $8.07 | 1 | 1.44% | $3.41 | $0.24 | 1891 | 2368 | 34 |
| └ | FITNESS FEM FOTOS | $6.61 | — | N/A | — | 0 | 1.09% | $3.78 | $0.35 | 1440 | 1747 | 19 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $641.51 | $3,659.42 | 5.70x | $14.58 | 44 | 1.72% | $2.20 | $0.13 | 185.2K | 291.9K | 5015 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $641.51 | $3,659.42 | 5.70x | $14.58 | 44 | 1.72% | $2.20 | $0.13 | 185.2K | 291.9K | 5015 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $2,884.47 | 6.32x | $14.73 | 31 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $24.92 | $182.80 | 7.34x | $12.46 | 2 | 2.47% | $2.93 | $0.12 | 5893 | 8508 | 210 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $2.71 | — | N/A | — | 0 | 1.74% | $2.95 | $0.17 | 780 | 920 | 16 |
| 3° | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 4 | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $0.00 | $244.80 | N/A | $0.00 | 4 | — | — | — | — | 0 | 0 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $0.00 | $174.61 | N/A | $0.00 | 3 | — | — | — | — | 0 | 0 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $0.00 | $126.47 | N/A | $0.00 | 2 | — | — | — | — | 0 | 0 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $0.00 | $48.14 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $0.00 | $70.19 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $0.00 | $70.19 | N/A | $0.00 | 1 | — | — | — | — | 0 | 0 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $0.00 | — | N/A | — | 0 | — | — | — | — | 0 | 0 |
Análisis inteligente
✦
ROAS 2.88x — cerca del objetivo 3x
El ROAS está por debajo del objetivo mínimo de 3x. Pausar grupos de anuncios con ROAS < 1.5x y reasignar presupuesto.
✦
CTR 1.91% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 6.89% conversión post-carrito
Solo 77 de 1117 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -78.06% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
547.2K
top
Alcance
339.7K
62.1% Ref: 50%
Clics
10.5K
3.1% Ref: 1.5%
Add to Cart
1117
10.7% Ref: 7%
Checkout
602
53.9% Ref: 15%
Compras
77
12.8% Ref: 45%