Everlast Colombia
Inversión
$4,937.45
-27.0% vs PYRevenue Atribuido
$24.17K
-59.6% vs PYROAS
4.89x
-44.7% vs PYCPA
$12.34
+157.1% vs PYCTR
1.78%
-2.7% vs PYImpresiones
1.9M
-39.0% vs PYClics
34.6K
-40.7% vs PYCompras
400
-71.6% vs PYInversión PY
$6,763.63
Revenue Atribuido PY
$59.82K
ROAS PY
8.84x
CPA PY
$4.80
CTR PY
1.83%
Impresiones PY
3.2M
Clics PY
58.4K
Compras PY
1410
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $1,169.78 | $5,035.05 | 4.30x | $13.60 | 86 | 2.09% | $3.00 | $0.14 | 269.2K | 389.5K | 8126 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $690.90 | $2,713.51 | 3.93x | $13.55 | 51 | 2.02% | $3.10 | $0.15 | 151.4K | 223.0K | 4503 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,127.17 | 3.52x | $13.91 | 23 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS | $290.97 | $1,313.07 | 4.51x | $13.23 | 22 | 2.04% | $2.82 | $0.14 | 71.6K | 103.3K | 2105 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | FITNESS MASC VIDEOS | $20.14 | $46.26 | 2.30x | $6.71 | 3 | 2.5% | $4.53 | $0.18 | 3538 | 4448 | 111 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $478.88 | $2,321.54 | 4.85x | $13.68 | 35 | 2.18% | $2.88 | $0.13 | 117.8K | 166.5K | 3623 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM FOTOS | $71.42 | $528.17 | 7.40x | $14.28 | 5 | 2.22% | $2.70 | $0.12 | 19.8K | 26.4K | 587 |
| └ | FITNESS FEM VIDEOS | $67.52 | $515.64 | 7.64x | $8.44 | 8 | 3.18% | $4.27 | $0.13 | 12.0K | 15.8K | 502 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $3,029.74 | 6.64x | $13.43 | 34 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $411.46 | $2,048.53 | 4.98x | $13.72 | 30 | 2.34% | $2.35 | $0.10 | 104.5K | 175.0K | 4094 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $24.66 | $43.08 | 1.75x | $12.33 | 2 | 1.87% | $2.11 | $0.11 | 9386 | 11.7K | 219 |
| 3° | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $998.11 | $4,358.14 | 4.37x | $11.21 | 89 | 1.51% | $2.26 | $0.15 | 283.7K | 441.7K | 6673 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $747.65 | $2,959.80 | 3.96x | $11.87 | 63 | 1.57% | $2.18 | $0.14 | 222.0K | 343.7K | 5390 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $708.85 | $2,792.15 | 3.94x | $11.81 | 60 | 1.57% | $2.16 | $0.14 | 209.7K | 328.0K | 5139 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $38.80 | $167.65 | 4.32x | $12.93 | 3 | 1.6% | $2.47 | $0.15 | 12.3K | 15.7K | 251 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $250.46 | $1,398.34 | 5.58x | $9.63 | 26 | 1.31% | $2.56 | $0.20 | 61.7K | 98.0K | 1283 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $198.25 | $1,227.16 | 6.19x | $9.91 | 20 | 1.3% | $2.49 | $0.19 | 49.2K | 79.8K | 1034 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $52.21 | $171.18 | 3.28x | $8.70 | 6 | 1.36% | $2.86 | $0.21 | 12.5K | 18.3K | 249 |
| 4 | ▸ PRINCIPAL CBO - EVERLAST CO | $738.46 | $5,144.13 | 6.97x | $8.79 | 84 | 2.15% | $2.57 | $0.12 | 205.1K | 287.5K | 6167 |
| └ | ▸ CONSOLIDADO - BROAD CO | $738.46 | $5,144.13 | 6.97x | $8.79 | 84 | 2.15% | $2.57 | $0.12 | 205.1K | 287.5K | 6167 |
| └ | PRIMA - FOTO | $318.42 | $1,875.39 | 5.89x | $9.37 | 34 | 1.93% | $2.18 | $0.11 | 106.7K | 146.2K | 2820 |
| └ | TEXTIL CABALLERO - VIDEO | $226.68 | $1,927.70 | 8.50x | $7.82 | 29 | 2.43% | $2.80 | $0.12 | 53.3K | 81.1K | 1967 |
| └ | PRIMA - VIDEO | $108.86 | $805.74 | 7.40x | $7.26 | 15 | 1.98% | $2.92 | $0.15 | 28.4K | 37.3K | 737 |
| └ | TEXTIL DAMA - VIDEO | $57.34 | $248.90 | 4.34x | $19.11 | 3 | 3.23% | $3.85 | $0.12 | 10.9K | 14.9K | 481 |
| └ | BOXEO - VIDEO | $16.16 | $286.40 | 17.72x | $5.39 | 3 | 2.07% | $2.94 | $0.14 | 3725 | 5504 | 114 |
| └ | PRIMA ROPA - VIDEO | $8.89 | — | N/A | — | 0 | 1.49% | $4.90 | $0.33 | 1496 | 1814 | 27 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| 5 | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 6 | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS | $465.59 | $3,072.28 | 6.60x | $11.36 | 41 | 1.97% | $3.85 | $0.20 | 85.0K | 120.9K | 2384 |
| └ | ▸ Q2 FITNESS MASCULINO ADVANTAGE | $282.06 | $1,835.11 | 6.51x | $12.26 | 23 | 1.8% | $3.55 | $0.20 | 55.9K | 79.4K | 1429 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $227.51 | $1,144.52 | 5.03x | $16.25 | 14 | 1.74% | $3.49 | $0.20 | 44.5K | 65.3K | 1136 |
| └ | FITNESS FOTOS - ABRIL 2026 | $54.55 | $690.59 | 12.66x | $6.06 | 9 | 2.07% | $3.85 | $0.19 | 11.4K | 14.2K | 293 |
| └ | ▸ Q2 FITNESS FEMENINO ADAVANTAGE | $183.53 | $1,237.17 | 6.74x | $10.20 | 18 | 2.3% | $4.43 | $0.19 | 29.1K | 41.5K | 955 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $175.61 | $1,237.17 | 7.04x | $9.76 | 18 | 2.33% | $4.40 | $0.19 | 27.8K | 39.9K | 929 |
| └ | FITNESS FOTOS - ABRIL 2026 | $7.92 | — | N/A | — | 0 | 1.71% | $5.21 | $0.30 | 1293 | 1521 | 26 |
| 7 | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO | $458.62 | $2,523.04 | 5.50x | $17.64 | 26 | 1.27% | $2.33 | $0.18 | 135.1K | 196.9K | 2509 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $458.62 | $2,523.04 | 5.50x | $17.64 | 26 | 1.27% | $2.33 | $0.18 | 135.1K | 196.9K | 2509 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $289.16 | $2,133.66 | 7.38x | $12.57 | 23 | 1.29% | $2.37 | $0.18 | 86.9K | 122.3K | 1574 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $169.46 | $389.38 | 2.30x | $56.49 | 3 | 1.25% | $2.27 | $0.18 | 48.3K | 74.6K | 935 |
| 8 | ▸ OUTSIDE ABRIL 2026 ADVANTAGE | $389.22 | $3,692.43 | 9.49x | $6.18 | 63 | 1.63% | $1.96 | $0.12 | 136.6K | 198.5K | 3227 |
| └ | ▸ OUTSIDE ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $389.22 | $3,692.43 | 9.49x | $6.18 | 63 | 1.63% | $1.96 | $0.12 | 136.6K | 198.5K | 3227 |
| └ | OUTSIDE FOTOS - ABRIL 2026 | $370.32 | $3,425.74 | 9.25x | $6.50 | 57 | 1.66% | $1.97 | $0.12 | 130.6K | 188.0K | 3125 |
| └ | OUTSIDE VIDEOS - ABRIL 2026 | $18.90 | $266.69 | 14.11x | $3.15 | 6 | 0.98% | $1.81 | $0.19 | 5964 | 10.5K | 102 |
| 9 | ▸ ECO ABRIL 2026 ADVANTAGE | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ▸ ECO ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ECO FOTOS - ABRIL 2026 | $296.63 | $2,631.03 | 8.87x | $7.06 | 42 | 1.7% | $2.35 | $0.14 | 92.9K | 126.2K | 2149 |
| └ | ECO VIDEOS - ABRIL 2026 | $3.25 | — | N/A | — | 0 | 0.99% | $2.91 | $0.30 | 825 | 1116 | 11 |
Análisis inteligente
✦
ROAS 4.89x — por encima del objetivo 3x
Cada peso invertido retorna 4.89x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 1.78% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 7.69% conversión post-carrito
Solo 400 de 5204 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -59.60% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
1.9M
top
Alcance
1.2M
62.2% Ref: 50%
Clics
34.6K
2.9% Ref: 1.5%
Add to Cart
5204
15.0% Ref: 7%
Checkout
2511
48.3% Ref: 15%
Compras
400
15.9% Ref: 45%