Everlast Colombia
Inversión
$5,230.59
-23.8% vs PYRevenue Atribuido
$26.37K
-58.2% vs PYROAS
5.04x
-45.2% vs PYCPA
$12.19
+158.3% vs PYCTR
1.75%
-4.4% vs PYImpresiones
2.1M
-35.9% vs PYClics
36.8K
-38.7% vs PYCompras
429
-70.5% vs PYInversión PY
$6,864.12
Revenue Atribuido PY
$63.16K
ROAS PY
9.20x
CPA PY
$4.72
CTR PY
1.83%
Impresiones PY
3.3M
Clics PY
60.0K
Compras PY
1455
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $1,169.78 | $5,035.05 | 4.30x | $13.60 | 86 | 2.09% | $3.00 | $0.14 | 269.2K | 389.5K | 8126 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $690.90 | $2,713.51 | 3.93x | $13.55 | 51 | 2.02% | $3.10 | $0.15 | 151.4K | 223.0K | 4503 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,127.17 | 3.52x | $13.91 | 23 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS | $290.97 | $1,313.07 | 4.51x | $13.23 | 22 | 2.04% | $2.82 | $0.14 | 71.6K | 103.3K | 2105 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | FITNESS MASC VIDEOS | $20.14 | $46.26 | 2.30x | $6.71 | 3 | 2.5% | $4.53 | $0.18 | 3538 | 4448 | 111 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $478.88 | $2,321.54 | 4.85x | $13.68 | 35 | 2.18% | $2.88 | $0.13 | 117.8K | 166.5K | 3623 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM FOTOS | $71.42 | $528.17 | 7.40x | $14.28 | 5 | 2.22% | $2.70 | $0.12 | 19.8K | 26.4K | 587 |
| └ | FITNESS FEM VIDEOS | $67.52 | $515.64 | 7.64x | $8.44 | 8 | 3.18% | $4.27 | $0.13 | 12.0K | 15.8K | 502 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $3,029.74 | 6.64x | $13.43 | 34 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $411.46 | $2,048.53 | 4.98x | $13.72 | 30 | 2.34% | $2.35 | $0.10 | 104.5K | 175.0K | 4094 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $24.66 | $43.08 | 1.75x | $12.33 | 2 | 1.87% | $2.11 | $0.11 | 9386 | 11.7K | 219 |
| 3° | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $998.11 | $4,358.14 | 4.37x | $11.21 | 89 | 1.51% | $2.26 | $0.15 | 283.7K | 441.7K | 6673 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $747.65 | $2,959.80 | 3.96x | $11.87 | 63 | 1.57% | $2.18 | $0.14 | 222.0K | 343.7K | 5390 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $708.85 | $2,792.15 | 3.94x | $11.81 | 60 | 1.57% | $2.16 | $0.14 | 209.7K | 328.0K | 5139 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $38.80 | $167.65 | 4.32x | $12.93 | 3 | 1.6% | $2.47 | $0.15 | 12.3K | 15.7K | 251 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $250.46 | $1,398.34 | 5.58x | $9.63 | 26 | 1.31% | $2.56 | $0.20 | 61.7K | 98.0K | 1283 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $198.25 | $1,227.16 | 6.19x | $9.91 | 20 | 1.3% | $2.49 | $0.19 | 49.2K | 79.8K | 1034 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $52.21 | $171.18 | 3.28x | $8.70 | 6 | 1.36% | $2.86 | $0.21 | 12.5K | 18.3K | 249 |
| 4 | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 5 | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS | $558.80 | $4,018.77 | 7.19x | $11.64 | 48 | 1.91% | $3.64 | $0.19 | 107.2K | 153.4K | 2933 |
| └ | ▸ Q2 FITNESS MASCULINO ADVANTAGE | $357.72 | $2,114.77 | 5.91x | $13.76 | 26 | 1.75% | $3.31 | $0.19 | 75.0K | 108.0K | 1888 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $297.92 | $1,424.18 | 4.78x | $17.52 | 17 | 1.69% | $3.24 | $0.19 | 62.1K | 91.9K | 1555 |
| └ | FITNESS FOTOS - ABRIL 2026 | $59.80 | $690.59 | 11.55x | $6.64 | 9 | 2.07% | $3.73 | $0.18 | 12.9K | 16.1K | 333 |
| └ | ▸ Q2 FITNESS FEMENINO ADAVANTAGE | $201.08 | $1,904.00 | 9.47x | $9.14 | 22 | 2.3% | $4.43 | $0.19 | 32.1K | 45.4K | 1045 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $184.85 | $1,237.17 | 6.69x | $10.27 | 18 | 2.28% | $4.38 | $0.19 | 29.6K | 42.2K | 965 |
| └ | FITNESS FOTOS - ABRIL 2026 | $16.23 | $666.83 | 41.09x | $4.06 | 4 | 2.5% | $5.08 | $0.20 | 2556 | 3194 | 80 |
| 6 | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO | $547.91 | $2,673.76 | 4.88x | $18.26 | 30 | 1.24% | $2.17 | $0.17 | 177.5K | 253.0K | 3148 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $547.91 | $2,673.76 | 4.88x | $18.26 | 30 | 1.24% | $2.17 | $0.17 | 177.5K | 253.0K | 3148 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $374.00 | $2,284.38 | 6.11x | $13.85 | 27 | 1.24% | $2.13 | $0.17 | 127.1K | 175.7K | 2177 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $173.91 | $389.38 | 2.24x | $57.97 | 3 | 1.26% | $2.25 | $0.18 | 50.4K | 77.3K | 971 |
| 7 | ▸ OUTSIDE ABRIL 2026 ADVANTAGE | $499.86 | $4,803.04 | 9.61x | $6.17 | 81 | 1.57% | $1.87 | $0.12 | 174.5K | 266.6K | 4185 |
| └ | ▸ OUTSIDE ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $499.86 | $4,803.04 | 9.61x | $6.17 | 81 | 1.57% | $1.87 | $0.12 | 174.5K | 266.6K | 4185 |
| └ | OUTSIDE FOTOS - ABRIL 2026 | $375.93 | $3,425.74 | 9.11x | $6.60 | 57 | 1.66% | $1.95 | $0.12 | 134.3K | 192.5K | 3187 |
| └ | OUTSIDE VIDEOS - ABRIL 2026 | $123.93 | $1,377.30 | 11.11x | $5.16 | 24 | 1.35% | $1.67 | $0.12 | 40.3K | 74.1K | 998 |
| 8 | ▸ PRINCIPAL CBO - EVERLAST CO | $457.74 | $3,011.48 | 6.58x | $8.98 | 51 | 2.11% | $2.46 | $0.12 | 132.7K | 186.3K | 3933 |
| └ | ▸ CONSOLIDADO - BROAD CO | $457.74 | $3,011.48 | 6.58x | $8.98 | 51 | 2.11% | $2.46 | $0.12 | 132.7K | 186.3K | 3933 |
| └ | PRIMA - FOTO | $226.84 | $1,237.28 | 5.45x | $10.80 | 21 | 1.94% | $2.11 | $0.11 | 77.1K | 107.5K | 2081 |
| └ | TEXTIL CABALLERO - VIDEO | $103.28 | $621.66 | 6.02x | $9.39 | 11 | 2.44% | $2.79 | $0.11 | 24.7K | 37.0K | 900 |
| └ | PRIMA - VIDEO | $77.91 | $805.74 | 10.34x | $5.19 | 15 | 2.05% | $2.76 | $0.14 | 21.0K | 28.2K | 577 |
| └ | TEXTIL DAMA - VIDEO | $28.88 | $161.77 | 5.60x | $14.44 | 2 | 3.55% | $3.97 | $0.11 | 5412 | 7271 | 258 |
| └ | BOXEO - VIDEO | $13.43 | $185.03 | 13.78x | $6.71 | 2 | 1.83% | $2.93 | $0.16 | 3049 | 4581 | 84 |
| └ | PRIMA ROPA - VIDEO | $5.29 | — | N/A | — | 0 | 1.19% | $5.23 | $0.44 | 818 | 1012 | 12 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| 9 | ▸ ECO ABRIL 2026 ADVANTAGE | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ▸ ECO ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ECO FOTOS - ABRIL 2026 | $296.63 | $2,631.03 | 8.87x | $7.06 | 42 | 1.7% | $2.35 | $0.14 | 92.9K | 126.2K | 2149 |
| └ | ECO VIDEOS - ABRIL 2026 | $3.25 | — | N/A | — | 0 | 0.99% | $2.91 | $0.30 | 825 | 1116 | 11 |
Análisis inteligente
✦
ROAS 5.04x — por encima del objetivo 3x
Cada peso invertido retorna 5.04x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 1.75% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 7.75% conversión post-carrito
Solo 429 de 5538 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -58.24% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
2.1M
top
Alcance
1.3M
62.3% Ref: 50%
Clics
36.8K
2.8% Ref: 1.5%
Add to Cart
5538
15.1% Ref: 7%
Checkout
2597
46.9% Ref: 15%
Compras
429
16.5% Ref: 45%