Everlast Colombia
Inversión
$5,175.00
-24.4% vs PYRevenue Atribuido
$26.16K
-57.3% vs PYROAS
5.06x
-43.5% vs PYCPA
$12.15
+154.7% vs PYCTR
1.75%
-4.4% vs PYImpresiones
2.1M
-36.5% vs PYClics
36.4K
-39.1% vs PYCompras
426
-70.3% vs PYInversión PY
$6,845.44
Revenue Atribuido PY
$61.34K
ROAS PY
8.96x
CPA PY
$4.77
CTR PY
1.83%
Impresiones PY
3.3M
Clics PY
59.8K
Compras PY
1434
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $1,169.78 | $5,035.05 | 4.30x | $13.60 | 86 | 2.09% | $3.00 | $0.14 | 269.2K | 389.5K | 8126 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $690.90 | $2,713.51 | 3.93x | $13.55 | 51 | 2.02% | $3.10 | $0.15 | 151.4K | 223.0K | 4503 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,127.17 | 3.52x | $13.91 | 23 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS | $290.97 | $1,313.07 | 4.51x | $13.23 | 22 | 2.04% | $2.82 | $0.14 | 71.6K | 103.3K | 2105 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | FITNESS MASC VIDEOS | $20.14 | $46.26 | 2.30x | $6.71 | 3 | 2.5% | $4.53 | $0.18 | 3538 | 4448 | 111 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $478.88 | $2,321.54 | 4.85x | $13.68 | 35 | 2.18% | $2.88 | $0.13 | 117.8K | 166.5K | 3623 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM FOTOS | $71.42 | $528.17 | 7.40x | $14.28 | 5 | 2.22% | $2.70 | $0.12 | 19.8K | 26.4K | 587 |
| └ | FITNESS FEM VIDEOS | $67.52 | $515.64 | 7.64x | $8.44 | 8 | 3.18% | $4.27 | $0.13 | 12.0K | 15.8K | 502 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $3,029.74 | 6.64x | $13.43 | 34 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $411.46 | $2,048.53 | 4.98x | $13.72 | 30 | 2.34% | $2.35 | $0.10 | 104.5K | 175.0K | 4094 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $24.66 | $43.08 | 1.75x | $12.33 | 2 | 1.87% | $2.11 | $0.11 | 9386 | 11.7K | 219 |
| 3° | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $998.11 | $4,358.14 | 4.37x | $11.21 | 89 | 1.51% | $2.26 | $0.15 | 283.7K | 441.7K | 6673 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $747.65 | $2,959.80 | 3.96x | $11.87 | 63 | 1.57% | $2.18 | $0.14 | 222.0K | 343.7K | 5390 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $708.85 | $2,792.15 | 3.94x | $11.81 | 60 | 1.57% | $2.16 | $0.14 | 209.7K | 328.0K | 5139 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $38.80 | $167.65 | 4.32x | $12.93 | 3 | 1.6% | $2.47 | $0.15 | 12.3K | 15.7K | 251 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $250.46 | $1,398.34 | 5.58x | $9.63 | 26 | 1.31% | $2.56 | $0.20 | 61.7K | 98.0K | 1283 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $198.25 | $1,227.16 | 6.19x | $9.91 | 20 | 1.3% | $2.49 | $0.19 | 49.2K | 79.8K | 1034 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $52.21 | $171.18 | 3.28x | $8.70 | 6 | 1.36% | $2.86 | $0.21 | 12.5K | 18.3K | 249 |
| 4 | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 5 | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS | $540.12 | $3,832.04 | 7.09x | $11.74 | 46 | 1.93% | $3.69 | $0.19 | 102.2K | 146.4K | 2830 |
| └ | ▸ Q2 FITNESS MASCULINO ADVANTAGE | $343.20 | $1,928.04 | 5.62x | $14.30 | 24 | 1.76% | $3.36 | $0.19 | 71.1K | 102.3K | 1798 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $287.03 | $1,237.45 | 4.31x | $19.14 | 15 | 1.7% | $3.27 | $0.19 | 59.3K | 87.7K | 1489 |
| └ | FITNESS FOTOS - ABRIL 2026 | $56.17 | $690.59 | 12.29x | $6.24 | 9 | 2.12% | $3.85 | $0.18 | 11.8K | 14.6K | 309 |
| └ | ▸ Q2 FITNESS FEMENINO ADAVANTAGE | $196.92 | $1,904.00 | 9.67x | $8.95 | 22 | 2.34% | $4.46 | $0.19 | 31.1K | 44.2K | 1032 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $181.19 | $1,237.17 | 6.83x | $10.07 | 18 | 2.31% | $4.41 | $0.19 | 28.7K | 41.1K | 952 |
| └ | FITNESS FOTOS - ABRIL 2026 | $15.73 | $666.83 | 42.39x | $3.93 | 4 | 2.64% | $5.19 | $0.20 | 2412 | 3032 | 80 |
| 6 | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO | $531.24 | $2,673.76 | 5.03x | $17.71 | 30 | 1.24% | $2.20 | $0.18 | 169.3K | 241.9K | 3010 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $531.24 | $2,673.76 | 5.03x | $17.71 | 30 | 1.24% | $2.20 | $0.18 | 169.3K | 241.9K | 3010 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $358.83 | $2,284.38 | 6.37x | $13.29 | 27 | 1.24% | $2.17 | $0.17 | 119.7K | 165.5K | 2057 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $172.41 | $389.38 | 2.26x | $57.47 | 3 | 1.25% | $2.26 | $0.18 | 49.6K | 76.4K | 953 |
| 7 | ▸ PRINCIPAL CBO - EVERLAST CO | $510.85 | $3,343.69 | 6.55x | $8.66 | 59 | 2.11% | $2.47 | $0.12 | 147.8K | 206.6K | 4359 |
| └ | ▸ CONSOLIDADO - BROAD CO | $510.85 | $3,343.69 | 6.55x | $8.66 | 59 | 2.11% | $2.47 | $0.12 | 147.8K | 206.6K | 4359 |
| └ | PRIMA - FOTO | $246.82 | $1,451.93 | 5.88x | $9.14 | 27 | 1.92% | $2.11 | $0.11 | 84.2K | 116.7K | 2247 |
| └ | TEXTIL CABALLERO - VIDEO | $124.26 | $652.09 | 5.25x | $10.36 | 12 | 2.42% | $2.79 | $0.12 | 30.0K | 44.6K | 1079 |
| └ | PRIMA - VIDEO | $84.00 | $805.74 | 9.59x | $5.60 | 15 | 2% | $2.80 | $0.14 | 22.5K | 30.0K | 599 |
| └ | TEXTIL DAMA - VIDEO | $33.97 | $248.90 | 7.33x | $11.32 | 3 | 3.53% | $3.89 | $0.11 | 6464 | 8725 | 308 |
| └ | BOXEO - VIDEO | $13.69 | $185.03 | 13.52x | $6.84 | 2 | 1.95% | $2.94 | $0.15 | 3112 | 4656 | 91 |
| └ | PRIMA ROPA - VIDEO | $6.00 | — | N/A | — | 0 | 1.21% | $5.17 | $0.43 | 944 | 1161 | 14 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| 8 | ▸ OUTSIDE ABRIL 2026 ADVANTAGE | $479.62 | $4,777.90 | 9.96x | $6.00 | 80 | 1.6% | $1.90 | $0.12 | 165.5K | 252.5K | 4036 |
| └ | ▸ OUTSIDE ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $479.62 | $4,777.90 | 9.96x | $6.00 | 80 | 1.6% | $1.90 | $0.12 | 165.5K | 252.5K | 4036 |
| └ | OUTSIDE FOTOS - ABRIL 2026 | $371.59 | $3,425.74 | 9.22x | $6.52 | 57 | 1.66% | $1.97 | $0.12 | 131.5K | 189.0K | 3135 |
| └ | OUTSIDE VIDEOS - ABRIL 2026 | $108.03 | $1,352.16 | 12.52x | $4.70 | 23 | 1.42% | $1.70 | $0.12 | 34.0K | 63.5K | 901 |
| 9 | ▸ ECO ABRIL 2026 ADVANTAGE | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ▸ ECO ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ECO FOTOS - ABRIL 2026 | $296.63 | $2,631.03 | 8.87x | $7.06 | 42 | 1.7% | $2.35 | $0.14 | 92.9K | 126.2K | 2149 |
| └ | ECO VIDEOS - ABRIL 2026 | $3.25 | — | N/A | — | 0 | 0.99% | $2.91 | $0.30 | 825 | 1116 | 11 |
Análisis inteligente
✦
ROAS 5.06x — por encima del objetivo 3x
Cada peso invertido retorna 5.06x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 1.75% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 7.78% conversión post-carrito
Solo 426 de 5479 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -57.35% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
2.1M
top
Alcance
1.3M
62.3% Ref: 50%
Clics
36.4K
2.8% Ref: 1.5%
Add to Cart
5479
15.1% Ref: 7%
Checkout
2592
47.3% Ref: 15%
Compras
426
16.4% Ref: 45%