Everlast Colombia
Inversión
$4,872.45
-27.7% vs PYRevenue Atribuido
$23.59K
-60.4% vs PYROAS
4.84x
-45.3% vs PYCPA
$12.43
+159.5% vs PYCTR
1.79%
-1.6% vs PYImpresiones
1.9M
-39.6% vs PYClics
34.3K
-40.8% vs PYCompras
392
-72.1% vs PYInversión PY
$6,741.36
Revenue Atribuido PY
$59.64K
ROAS PY
8.85x
CPA PY
$4.79
CTR PY
1.82%
Impresiones PY
3.2M
Clics PY
57.9K
Compras PY
1407
Campañas
| # | Campaña | Inversión | Revenue | ROAS | CPA | Compras | CTR | CPM | CPC | Alcance | Impresiones | Clics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1° | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS v2 | $1,169.78 | $5,035.05 | 4.30x | $13.60 | 86 | 2.09% | $3.00 | $0.14 | 269.2K | 389.5K | 8126 |
| └ | ▸ Q2 FITNESS MASC ADVANTAGE | $690.90 | $2,713.51 | 3.93x | $13.55 | 51 | 2.02% | $3.10 | $0.15 | 151.4K | 223.0K | 4503 |
| └ | FITNESS MASC VIDEOS JUN26 | $320.00 | $1,127.17 | 3.52x | $13.91 | 23 | 1.98% | $3.45 | $0.17 | 59.3K | 92.8K | 1841 |
| └ | FITNESS MASC FOTOS | $290.97 | $1,313.07 | 4.51x | $13.23 | 22 | 2.04% | $2.82 | $0.14 | 71.6K | 103.3K | 2105 |
| └ | FITNESS MASC FOTOS JUN26 | $40.61 | $143.58 | 3.54x | $13.54 | 3 | 2.01% | $2.56 | $0.13 | 11.3K | 15.8K | 319 |
| └ | FITNESS MASC VIDEOS | $20.14 | $46.26 | 2.30x | $6.71 | 3 | 2.5% | $4.53 | $0.18 | 3538 | 4448 | 111 |
| └ | PAPA FOTOS - JUN26 - MASC | $17.06 | — | N/A | — | 0 | 1.82% | $2.96 | $0.16 | 4913 | 5756 | 105 |
| └ | PAPA VIDEOS - JUN26 - MASC | $2.12 | — | N/A | — | 0 | 2.52% | $2.43 | $0.10 | 790 | 874 | 22 |
| └ | ▸ Q2 FITNESS FEM ADVANTAGE | $478.88 | $2,321.54 | 4.85x | $13.68 | 35 | 2.18% | $2.88 | $0.13 | 117.8K | 166.5K | 3623 |
| └ | FITNESS FEM FOTOS JUN26 | $320.78 | $1,242.02 | 3.87x | $15.28 | 21 | 2.03% | $2.72 | $0.13 | 81.0K | 118.1K | 2403 |
| └ | FITNESS FEM FOTOS | $71.42 | $528.17 | 7.40x | $14.28 | 5 | 2.22% | $2.70 | $0.12 | 19.8K | 26.4K | 587 |
| └ | FITNESS FEM VIDEOS | $67.52 | $515.64 | 7.64x | $8.44 | 8 | 3.18% | $4.27 | $0.13 | 12.0K | 15.8K | 502 |
| └ | FITNESS FEM VIDEOS JUN26 | $19.16 | $35.71 | 1.86x | $19.16 | 1 | 2.12% | $3.10 | $0.15 | 5091 | 6177 | 131 |
| 2° | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO v2 | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $1,050.00 | $5,713.50 | 5.44x | $13.64 | 77 | 1.94% | $2.24 | $0.12 | 292.4K | 469.1K | 9102 |
| └ | BOXEO Q2 FOTOS - JUN26 | $456.49 | $3,029.74 | 6.64x | $13.43 | 34 | 1.7% | $2.05 | $0.12 | 136.2K | 222.8K | 3790 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $411.46 | $2,048.53 | 4.98x | $13.72 | 30 | 2.34% | $2.35 | $0.10 | 104.5K | 175.0K | 4094 |
| └ | PAPA FOTOS - JUN26 - BOXEO | $93.73 | $286.15 | 3.05x | $15.62 | 6 | 1.83% | $2.72 | $0.15 | 23.5K | 34.5K | 631 |
| └ | BOXEO Q2 VIDEOS - JUN26 | $36.92 | $259.06 | 7.02x | $9.23 | 4 | 1.45% | $2.50 | $0.17 | 11.4K | 14.7K | 213 |
| └ | PAPA VIDEOS - JUN26 - BOXEO | $26.74 | $46.94 | 1.76x | $26.74 | 1 | 1.49% | $2.56 | $0.17 | 7432 | 10.4K | 155 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $24.66 | $43.08 | 1.75x | $12.33 | 2 | 1.87% | $2.11 | $0.11 | 9386 | 11.7K | 219 |
| 3° | ▸ 20-OFF MAYO 2026 PV60 ABIERTA | $998.11 | $4,358.14 | 4.37x | $11.21 | 89 | 1.51% | $2.26 | $0.15 | 283.7K | 441.7K | 6673 |
| └ | ▸ 20-OFF ACCESORIOS MAYO 2026 PV60 | $747.65 | $2,959.80 | 3.96x | $11.87 | 63 | 1.57% | $2.18 | $0.14 | 222.0K | 343.7K | 5390 |
| └ | ACCESORIOS OFF VIDEOS - MAYO26 | $708.85 | $2,792.15 | 3.94x | $11.81 | 60 | 1.57% | $2.16 | $0.14 | 209.7K | 328.0K | 5139 |
| └ | ACCESORIOS OFF FOTOS - MAYO26 | $38.80 | $167.65 | 4.32x | $12.93 | 3 | 1.6% | $2.47 | $0.15 | 12.3K | 15.7K | 251 |
| └ | ▸ 20-OFF BOXEO-ROPA MAYO 2026 PV60 | $250.46 | $1,398.34 | 5.58x | $9.63 | 26 | 1.31% | $2.56 | $0.20 | 61.7K | 98.0K | 1283 |
| └ | BOXEO-ROPA OFF VIDEOS - MAYO26 | $198.25 | $1,227.16 | 6.19x | $9.91 | 20 | 1.3% | $2.49 | $0.19 | 49.2K | 79.8K | 1034 |
| └ | BOXEO-ROPA OFF FOTOS - MAYO26 - Copia | $52.21 | $171.18 | 3.28x | $8.70 | 6 | 1.36% | $2.86 | $0.21 | 12.5K | 18.3K | 249 |
| 4 | ▸ PRINCIPAL CBO - EVERLAST CO | $804.55 | $5,378.47 | 6.69x | $9.25 | 87 | 2.16% | $2.61 | $0.12 | 220.6K | 308.3K | 6669 |
| └ | ▸ CONSOLIDADO - BROAD CO | $804.55 | $5,378.47 | 6.69x | $9.25 | 87 | 2.16% | $2.61 | $0.12 | 220.6K | 308.3K | 6669 |
| └ | PRIMA - FOTO | $337.18 | $1,920.01 | 5.69x | $9.63 | 35 | 1.94% | $2.20 | $0.11 | 112.2K | 153.2K | 2965 |
| └ | TEXTIL CABALLERO - VIDEO | $254.22 | $2,117.42 | 8.33x | $8.20 | 31 | 2.45% | $2.83 | $0.12 | 59.3K | 89.9K | 2200 |
| └ | PRIMA - VIDEO | $120.06 | $805.74 | 6.71x | $8.00 | 15 | 1.97% | $2.98 | $0.15 | 30.9K | 40.3K | 795 |
| └ | TEXTIL DAMA - VIDEO | $64.12 | $248.90 | 3.88x | $21.37 | 3 | 3.3% | $3.93 | $0.12 | 12.0K | 16.3K | 538 |
| └ | BOXEO - VIDEO | $17.23 | $286.40 | 16.62x | $5.74 | 3 | 2.1% | $2.96 | $0.14 | 3973 | 5822 | 122 |
| └ | PRIMA ROPA - VIDEO | $9.63 | — | N/A | — | 0 | 1.41% | $4.84 | $0.34 | 1656 | 1988 | 28 |
| └ | PRIMA ROPA - FOTO | $2.11 | — | N/A | — | 0 | 2.88% | $2.90 | $0.10 | 602 | 728 | 21 |
| 5 | ▸ PAPA JUNIO 2026 PV60 ABIERTA | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | ▸ PAPA JUNIO 2026 PV90 ATC | $582.14 | $665.88 | 1.14x | $32.34 | 18 | 1.94% | $2.64 | $0.14 | 151.5K | 220.8K | 4292 |
| └ | PAPA FOTOS - JUN26 | $428.22 | $422.97 | 0.99x | $35.69 | 12 | 2.34% | $2.84 | $0.12 | 102.2K | 150.8K | 3524 |
| └ | PAPA VIDEOS - JUN26 | $153.92 | $242.91 | 1.58x | $25.65 | 6 | 1.1% | $2.20 | $0.20 | 49.3K | 70.0K | 768 |
| 6 | ▸ Q2 2026 ADVANTAGE ABIERTA FITNESS | $445.95 | $2,845.12 | 6.38x | $12.05 | 37 | 1.98% | $3.87 | $0.20 | 81.1K | 115.4K | 2286 |
| └ | ▸ Q2 FITNESS MASCULINO ADVANTAGE | $266.74 | $1,607.95 | 6.03x | $14.04 | 19 | 1.8% | $3.57 | $0.20 | 52.7K | 74.8K | 1344 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $216.05 | $917.36 | 4.25x | $21.61 | 10 | 1.75% | $3.51 | $0.20 | 41.9K | 61.5K | 1074 |
| └ | FITNESS FOTOS - ABRIL 2026 | $50.69 | $690.59 | 13.62x | $5.63 | 9 | 2.03% | $3.82 | $0.19 | 10.7K | 13.3K | 270 |
| └ | ▸ Q2 FITNESS FEMENINO ADAVANTAGE | $179.21 | $1,237.17 | 6.90x | $9.96 | 18 | 2.32% | $4.41 | $0.19 | 28.5K | 40.6K | 942 |
| └ | FITNESS VIDEOS - ABRIL 2026 | $171.80 | $1,237.17 | 7.20x | $9.54 | 18 | 2.34% | $4.39 | $0.19 | 27.2K | 39.2K | 917 |
| └ | FITNESS FOTOS - ABRIL 2026 | $7.41 | — | N/A | — | 0 | 1.71% | $5.07 | $0.30 | 1241 | 1462 | 25 |
| 7 | ▸ Q2 2026 ADVANTAGE ABIERTA BOXEO | $438.29 | $2,226.73 | 5.08x | $18.26 | 24 | 1.27% | $2.35 | $0.18 | 129.0K | 186.7K | 2379 |
| └ | ▸ Q2 BOXEO ADVANTAGE ABIERTA | $438.29 | $2,226.73 | 5.08x | $18.26 | 24 | 1.27% | $2.35 | $0.18 | 129.0K | 186.7K | 2379 |
| └ | BOXEO Q2 FOTOS - ABRIL 2026 | $289.16 | $2,133.66 | 7.38x | $12.57 | 23 | 1.29% | $2.37 | $0.18 | 86.9K | 122.3K | 1574 |
| └ | BOXEO Q2 VIDEOS - ABRIL 2026 | $149.13 | $93.07 | 0.62x | $149.13 | 1 | 1.25% | $2.31 | $0.19 | 42.2K | 64.5K | 805 |
| 8 | ▸ OUTSIDE ABRIL 2026 ADVANTAGE | $364.19 | $3,640.92 | 10.00x | $5.97 | 61 | 1.69% | $1.99 | $0.12 | 127.5K | 183.0K | 3094 |
| └ | ▸ OUTSIDE ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $364.19 | $3,640.92 | 10.00x | $5.97 | 61 | 1.69% | $1.99 | $0.12 | 127.5K | 183.0K | 3094 |
| └ | OUTSIDE FOTOS - ABRIL 2026 | $358.11 | $3,425.74 | 9.57x | $6.28 | 57 | 1.69% | $1.98 | $0.12 | 125.9K | 180.8K | 3050 |
| └ | OUTSIDE VIDEOS - ABRIL 2026 | $6.08 | $215.18 | 35.39x | $1.52 | 4 | 2.07% | $2.85 | $0.14 | 1598 | 2130 | 44 |
| 9 | ▸ ECO ABRIL 2026 ADVANTAGE | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ▸ ECO ABRIL 2026 ADVANTAGE DEL 15 AL 30 | $299.88 | $2,631.03 | 8.77x | $7.14 | 42 | 1.7% | $2.36 | $0.14 | 93.7K | 127.3K | 2160 |
| └ | ECO FOTOS - ABRIL 2026 | $296.63 | $2,631.03 | 8.87x | $7.06 | 42 | 1.7% | $2.35 | $0.14 | 92.9K | 126.2K | 2149 |
| └ | ECO VIDEOS - ABRIL 2026 | $3.25 | — | N/A | — | 0 | 0.99% | $2.91 | $0.30 | 825 | 1116 | 11 |
Análisis inteligente
✦
ROAS 4.84x — por encima del objetivo 3x
Cada peso invertido retorna 4.84x en revenue. Las campañas de performance están generando retorno sólido.
✦
CTR 1.79% — margen de mejora
CTR entre 1–2%. Probar variaciones de copy y nuevas creatividades. Pequeñas mejoras aquí impactan todo el funnel.
✦
Oportunidad: 7.69% conversión post-carrito
Solo 392 de 5097 carritos se convierten (benchmark: 45%). Retargeting de carrito abandonado puede recuperar hasta 3x más ventas.
✦
Revenue Meta -60.45% vs año anterior
El revenue atribuido a Meta Ads cayó vs el año anterior. Revisar estrategia de campañas y segmentación.
Inversión vs Revenue diario
Embudo de conversión
Impresiones
1.9M
top
Alcance
1.2M
62.3% Ref: 50%
Clics
34.3K
2.9% Ref: 1.5%
Add to Cart
5097
14.9% Ref: 7%
Checkout
2487
48.8% Ref: 15%
Compras
392
15.8% Ref: 45%